for Effective Content Marketing on Twitter
Use Twitter for Your Brand If you want Twitter to
be a successful tool for your business, you need to have a plan before you
start tweeting away. Even the most
eloquently-crafted 140-character posts will not attract followers and achieve
real results on their own. Creating and implementing a smart content strategy
will go a long way to keep your Twitter account focused on your business
objectives and directed at your target audience.
1Lay out your goals: You’ll have more success creating effective
tweets if you know why you are tweeting. Your posts should support your
business goals for using Twitter. Start by answering a basic question: What are
you trying to do? The answer may be build brand awareness, promote thought
leadership or generate leads. Make sure your content supports those goals.
2Target your audience: Before posting any tweet, ask yourself:
“What information does my target audience want and do they care about this
Business Models, and Brand Preference: 10 Ecommerce Experts Share Their 2017 Marketing Predictions
DigitalMarketer’s Director of Communications, Christine Haas, sat down with 10 ecommerce experts to find out what changes ecommerce business owners and marketers can anticipate in the coming year.
What does the landscape look like in 2017?
We’ll give you a hint: mobile, new business models, brand preference (among many other changes).
Before you launch your 2017 initiatives, you need to watch this video.
Meet our panel sharing their ecommerce marketing predictions: Eugene Laney, DHLBabak Azad, Round 2 VenturesBrian Lee, The Honest CompanyLarry Kim, WordstreamChad Kirby, InfusionsoftDrew Sanocki, Empire Growth GroupKeren Kang, Native CommerceSean Switzer, White PlumRaj Nijjer, YextRhabia Kahlil Mainwaring, Google