for Effective Content Marketing on Twitter
Use Twitter for Your Brand If you want Twitter to
be a successful tool for your business, you need to have a plan before you
start tweeting away. Even the most
eloquently-crafted 140-character posts will not attract followers and achieve
real results on their own. Creating and implementing a smart content strategy
will go a long way to keep your Twitter account focused on your business
objectives and directed at your target audience.
1Lay out your goals: You’ll have more success creating effective
tweets if you know why you are tweeting. Your posts should support your
business goals for using Twitter. Start by answering a basic question: What are
you trying to do? The answer may be build brand awareness, promote thought
leadership or generate leads. Make sure your content supports those goals.
2Target your audience: Before posting any tweet, ask yourself:
“What information does my target audience want and do they care about this