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How to Use Twitter for Your Brand: Music Marketing 101

10 Tips for Effective Content Marketing on Twitter



How to Use Twitter for Your Brand
If you want Twitter to be a successful tool for your business, you need to have a plan before you start tweeting away.
Even the most eloquently-crafted 140-character posts will not attract followers and achieve real results on their own. Creating and implementing a smart content strategy will go a long way to keep your Twitter account focused on your business objectives and directed at your target audience.

1  Lay out your goals: You’ll have more success creating effective tweets if you know why you are tweeting. Your posts should support your business goals for using Twitter. Start by answering a basic question: What are you trying to do? The answer may be build brand awareness, promote thought leadership or generate leads. Make sure your content supports those goals.

2  Target your audience: Before posting any tweet, ask yourself: “What information does my target audience want and do they care about this message?” It’s a good idea to tweet about topics you’ve seen resonate with your followers in the past. These easy tricks can help you acquire a more targeted following.

3  Find your voice: Central to building a brand presence on any social media platform is having a personality. How do you want followers to perceive your brand? Are you fun, creative, humorous? You convey that personality by picking the best voice and tone and staying consistent.

4  Get creative with #hashtags: You’ve seen them, but do you know to use them? Hashtags are keywords or phrases that help your posts reach the right people. Research the most popular hashtags related to your industry. Once you’re established on Twitter, you can even create your own hashtags.


5  Use visuals: Stop thinking about Twitter as a space that only allows text. Uploading images, GIFs and videos help your posts stand out and increase engagement significantly.

6  Develop an editorial calendar: Feeling overwhelmed with the need to post to Twitter, Facebook, your blog and so on? Editorial calendars help you get organized and post regularly on a schedule, so you don’t fall behind.

7  Be interactive: By nature, social media isn’t supposed to be a one-way conversation. Make sure you are giving back to your followers by responding to them, re-tweeting them, etc. If you tweet content from other sources (besides your own blog), be sure to mention and tag authors and publications.

8  Engage with influencers: Identify a list of reputable individuals or businesses with a particular expertise that’s relevant to your brand. When an opportunity arises to reply or retweet, take it! You can also keep an eye on what the industry experts are tweeting and mention them in tweets you feel they’d be interested in.

9  Use a clear call to action: The best way to achieve a direct response is to be explicit. If you have only 140 characters, don’t be coy or shy. “Read more at our blog” or “Visit our online store” are effective approaches when you pair them with a compelling reason why: “Get ready for summer. We’re offering 20 percent off all sandals today. Visit our online store.”

10          Keep It Simple
         This one goes without saying, since the hallmark of Twitter since its launch was the 140-character-limit. You may feel the squeeze to stay within those boundaries, but know this: Shorter Tweets – 140 characters or less – get more conversions. That’s according to Twitter’s own best practices guide.

And a bonus 11th tip:
Pay to promote your Tweets: Even a small investment in paid social can help drive traffic. Promote tweets with high engagement rates to extend your reach and continue providing your target audience with particularly engaging content.



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